And while we couldn’t save MTV, MTV’s now coming back to help us save the music.
For children of the ‘80s, MTV was their genesis of music identity. Launched in 1981, the channel reached over 25% daily teenage viewership in 1984.
The loss of music curriculums across the US is a threat to student creativity. To really pin this loss where it hurts for target audiences, here’s a cultural parallel: the death of MTV.
MTV music videos revolutionized style, culture, and sound. Every viewer can remember the excitement of counting down to the exact moment their favourite music video dropped.
STM has an opportunity to modernize their holiday campaign by striking an emotional chord for donors.
Create a retro-inspired digital experience designed to spark warmth and nostalgia. This campaign, “12 Days of Music,” will roll out one music video per day across social platforms, each featuring emerging student talent reinterpreting an iconic MTV-era video through a fresh lens.
Revive MTV for one final countdown—where Gen X and millennials relive the videos that shaped them, reimagined by the next generation of artists.
NOSTALGIA FACILITATES PROSOCIAL REACTIONS.
Behind-the-scenes footage from each video shoot, student testimonials on the power of music education in a companion series, STM Unplugged.