Smithfield Meat Market Rebrand
DISCIPLINE
Public Space
RESEARCH
Located in Smithfield, Central London, Smithfield Market operated as a wholesale meat market, dating back to medieval times. The historically famous meat market was recently closed, in efforts to sanitise the city. Smithfield Market poses opportunity for redesign as the area is spacious, closely located near several Tube stations, and is near many historical landmarks.
OVERVIEW
The Smithfield area lacks space for working individuals and educational spaces. The area is far from any libraries, despite being surrounded by several colleges and universities. Smithfield also lacks foot traffic in spite of its central location. The closing of the Smithfield Meat Market brings opportunity to not only increase foot traffic in Smithfield, but also introduce new technology and educational opportunities. The proposed solutions would repurpose the space as a tech center featuring workstations, a library, 3-D printing, public gallery, and other resources for entrepreneurs.
POSITIONING
The tech center would differentiate itself by offering a public gallery to showcase members work and attract visitors. The center would also have features open to the public, such as a library and a study space. Emphasis on creating a social community and a space for public use, encouraging non-member usage and visitation of the space.
SCOPE
Brand Identity
Art Direction
Name + Logo Development
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