KALOS
OVERVIEWKalos is a premium health and beauty destination that seamlessly blends luxury products with everyday essentials. The store offers an elevated, thoughtfully designed retail environment, inspired by Greek naturalism and the harmony between nature and self. With a design language rooted in classical geometric patterns and naturalist aesthetics, Kalos invites customers into a space where wellness meets refined artistry.
PROBLEMThe health and beauty landscape is divided into extremes:
mass-market chains that focus on convenicne and affordability, but lack a premium, curated experience.
high-end boutiques that are often brand-specific, or focus on health or beauty productsOBJECTIVECreate a retail experience merging design-led luxury, naturlicstic philosophy, and everyday usibility. Provide high quality, everyday necessities in a cohesive, resonant environement.
PHILOSOPHYKalos embodies the Greek ideal of "beauty in harmony" — the belief that true beauty radiates from balance, authenticity, and inner wellness. Merging the purity of natural influences with a modern, curated retail experience, the brand empowers individuals to nurture their inner essence and embrace their radiant authenticity.BEAUTY IN HARMONY
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HARMONIOUS
BEAUTY
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ELEVATED ACCESSIBILITY
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AUTHENITC
CONNECTION
BRAND VISUAL IDENTITY
Reflects the harmony of nature and self through a refined blend of classical Greek influences and contemporary minimalism. Using geometric patterns to reference architecture,
organic textural elements symbolize the balance between raw beauty and intentional design
LOGO
STORE